Jigirr Jigirr's work explores the First Nations experience through a powerful series of politically charged photographic artworks that challenge audiences to confront difficult conversations around history, identity and truth telling.

The challenge wasn't to compete with the artwork. It was to create an identity and exhibition experience that supported it.

At the heart of the identity sits the willy wagtail, the artist's spirit animal and a symbol that became a distinctive visual signature throughout the exhibition.

The broader visual system was inspired by the idea of uncovering hidden truths. Drawing on the visual language of redacted documents, erased records and fragmented information, typography was used as both a communication tool and a storytelling device. Throughout the exhibition, words were concealed, revealed and interrupted, reflecting the themes of silenced voices, omitted histories and truth telling explored within the work.

Alongside the exhibition graphics and signage, we designed a broadsheet style catalogue printed on richly textured stock. The oversized format and tactile paper choice gave the publication a sense of weight, rawness and permanence, creating a keepsake that felt as considered and impactful as the exhibition itself.

The final identity created a cohesive visual thread across every touchpoint while allowing the artwork to remain the hero.

From the exhibition space to the catalogue visitors carried home, each element worked together to deepen engagement with the work and reinforce the themes at the heart of the exhibition. The identity became an extension of the artwork itself, helping visitors connect with the stories being told and ensuring the conversation continued long after they left the gallery.